Install a Chrome extension called Pinterest Tag Helper. Now, it’s time to check if page view is tracked properly. Where can you get the email address from? One of the possible ways could be to ask a developer to push the email to the Data Layer.
The hashed value is then sent to Pinterest servers. You can either insert a hashed email into the field or you can insert the regular email address and then the pixel will hash it for you. Speaking of other fields in the tag, you can enter the email address of the visitor/user to enable the Enhanced Match feature. However, if you want to enable things like “Enable metadata enrichment” to all your Pinterest Tags, you then might want to create a Base pixel tag and fire it first on a page (with GTM Tag Sequencing). That’s why I created just the Page Visit tag. Events (configured with that template) work just fine even without the base code tag. On some pages of the Pinterest TAg documentation, you are told to first create the Base pixel tag (where the Event to Fire field is set to Base code only (no event)) but after doing various tests, it looks like this is absolutely unnecessary if you are using the Pinterest tag template in GTM. To do that, go to Tags (in GTM interface) > New > Pinterest Tag and enter the following settings. This means that on every page, you should activate the basic Pinterest Tag code. We’ll use it very soon.įirst, you should start with pageview tracking. But since we are working with GTM, all you need to do is to copy the pixel ID (which is located in the top right corner). Then you’ll see the Pinterest Tag code that you should add to your website. Since this blog is mainly dedicated to Google Tag Manager, we’ll most definitely choose the “Add code to website” option. Then you will be asked to install the Pinterest Tag. To get started, you will need to signup to and go to Ads > Conversions. One of the possible reasons why it’s not THAT popular is because the list of supported countries is not as big as in other major players (FB or Google). Now, back to the main topic, Pinterest Tag. ability to build audiences and more precise targeting, etc.Īnd even though the industry is rapidly changing and browsers are becoming stricter when it comes to tracking, you might still find this guide useful until the cookiegeddon reaches its final form.Facebook Pixel), you’ll already know most of the story: If you have at least a decent amount of experience with any other pixel (e.g. I will not dive too deep into the benefits and importance of tracking pixels to marketing campaigns.
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